Crystal's Blog

Most business owners ask: “How much do I want as a top line?” The better question is: “How much do I want to profit?” 

Traditional financial thinking for business owners is this equation: Income - Ex...

For any startup business owner, the most important financial truth is this: cash flow only flows when you have cash. Your business can be profitable on paper and still go under if it runs out of cash ...

Keeping 3 to 6 months reserves in a bank account feels like torture, right? You want this money working for you - not just sitting there, accruing .0001% interest.

When you can barely breathe because you don’t know how you are going to make payroll or pay rent, do this first. You’re going to think I’m bananas, yet this has scientific proof.

We use our 80 hour work weeks as a glowing badge of honor. We talk about our sleepless nights, our empty bank accounts, and our lack of vacations. Why??? Somewhere, either by role models or mentors, w...

Doors opening, full of opportunity you never even considered

You’re exhausted, overwhelmed, everything seems to be going wrong. You roll your eyes. You sigh. You find your clients annoying. You start looking up job postings to go be an employee for someone else...

Um, no. Not for me. The last five weeks have been a roller coaster of self-discovery. Seeing relationships I've cultivated for years turn into mere transactions has been gut wrenching.

Sometimes, it is seasonal.

Sometimes, it is unforeseen.

Sometimes, you know it will happen.

Sometimes, a prior emp...

A true rags to riches story. From foster care to multi-millionaire. No prince charming came to save me. And if one had tried, I would have slammed every literal and figurative door in his face.  All o...