Entrepreneurship Behind The Scenes

Woman wearing brown pants, a black shirt, blue cardigan, and a black belt with her hands on her hips and smiling with words on the screen that say, "Before You Bash Another Bookkeeper’s Work...Your Way Isn’t the Only Right Way"

Before You Bash Another Bookkeeper’s Work...Your Way Isn’t the Only Right Way accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 14, 2026

I saw a reel a bit ago where a bookkeeper was bashing on how another bookkeeper had organized the books. That they just didn’t understand why they had put things where they had categorized things.

...

Woman wearing gray jacket and black pants, smiling and crossing her arms over her legs with words on the screen that say"I know I'm Qualified. So Why Am I Still Terrified?"

I Know I’m Qualified. So Why Am I Still Terrified? accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 12, 2026

I wish I could tell you that after 18 years of entrepreneurship, eight businesses, three exits, and years of helping business owners understand their finances, imposter syndrome eventually packs its b...

Woman in black shirt standing behind an olive green chair resting her elbow on the top of the chair and her other hand on her chin with a pensive face and words on the screen that say" The Expensive side of Being a People Pleaser"

The Expensive Side of Being a People Pleaser accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 09, 2026

If I can see a way to make someone’s life easier, it is incredibly hard for me not to help. A client asks for one little thing, I know exactly how to solve it, and saying, “Sure, I can take care of th...

Blonde woman smiling, wearing a blue cardigan, black shirt, brown pants, and black and silver belt making a heart shape with her hands and words on the screen that say, "The Reality Is You Are Not Afraid to Raise Your Prices You Are Afraid to Lose the Client"

The Reality Is You Are Not Afraid to Raise Your Prices You Are Afraid to Lose the Client accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 07, 2026

Would you agree that there is something incredibly uncomfortable about telling a client who trusts you that their price is going up?

Especially when you genuinely care about them.

You start thinking...

Blonde woman sitting on a turquoise arm chair wearing blue jeans, a black shirt and a brown stripped vest resting her elbow on the arm chair and words on the screen that say," When Embarrassment Stops You From Hiring an Accountant, Please Read This"

When Embarrassment Stops You From Hiring an Accountant, Please Read This accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 05, 2026

The most common phrases I hear from business owners:

“I’m sorry I’m so behind. Let me just catch it up, and then you can take over.”

“I’m so embarrassed. This is really personal to me.”

“I know jus...

Blonde woman wearing an olive green v-neck shirt with black pants smiling and posing with her hand horizontally under his chin with words on the screen that say, "Why A Bigger Revenue Number Doesn’t Mean a Healthier Business"

Why A Bigger Revenue Number Doesn’t Mean a Healthier Business accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 02, 2026

Did you know that before we can talk about profit, growth, or how much revenue you want to make, you need to start with what it actually costs to run your business?

That starts with two things: COGS ...

Blonde woman in a black shirt smiling and standing behind a turquoise arm chair with words on the screen that say, "I Can Do It All. I Just Don’t Want to Anymore."

I Can Do It All. I Just Don’t Want to Anymore. accountants accounting firm bookkeepers bookkeeping firm business mindset Sep 30, 2026

I have spent most of my life being really good at figuring things out at the last minute.

I think a lot of entrepreneurs are like this. We’re built for chaos and procrastination. We see an opportunit...

blonde woman wearing an olive green shirt and black pants smiling and making a heart shape with her hands and words on the screen that say, "Nobody Told Me My Business Would Have Months Like This"

Nobody Told Me My Business Would Have Months Like This accounting accounting firm bookkeeping bookkeeping firm business mindset Sep 28, 2026

I used to think negative cash flow meant something was wrong. If more money went out than came in during a month, my brain immediately went, “We need to make more money.” Coming from poverty and livin...

Blonde woman wearing black long sleeve and black pants and a gold necklace smiling and words on the screen that say,"I Was Helping My Clients Get Rich While I Was Going Broke"

I Was Helping My Clients Get Rich While I Was Going Broke accountants accounting firm bookkeeping bookkeeping firm business mindset Sep 25, 2026

I used to think working harder made me worthy of making more money. Coming from poverty, foster care, and government assistance, struggle felt normal to me. So, when I became a business owner, I knew ...

Blonde woman in black shirt, brown pants, black belt, smiling and making a heart shape with her hands and words on the screen that say, "What’s the Point of Owning a Business If You Miss This?"

What’s the Point of Owning a Business If You Miss This? accountants accounting firm bookkeepers bookkeeping firm business mindset Sep 23, 2026

Sunday Funday. There I was, standing ringside, watching Littlest Duck on a horse, surrounded by a world I knew absolutely NOTHING about a few years ago. And I had one of those moments. You know the on...

Blonde woman with a gray jacket crossing her arms over her legs and smiling with words on the screen that say, "I Never Planned to Become the Weakest Link in My Business But That's What I Became"

I Never Planned to Become the Weakest Link in My Business But That's What I Became accounting accounting firm bookkeeping bookkeeping firm business mindset Sep 21, 2026

13 years ago, I suffered a traumatic brain injury that completely altered my life. During a soccer game, I took a ball to the head so hard that I had to be resuscitated three times. For the next six m...

Woman in black shirt, brown jeans, and black belt sitting on a turquoise arm chair and words on the screen that say, "18 years ago, I got laid off and it changed my whole life"

18 Years Ago, I Was Laid Off And It Changed My Whole Life accounting accounting firm bookkeeping bookkeeping firm business mindset Sep 18, 2026

18 years ago, I was laid off with no notice. At lunch time, I was called into HR and told that I was going to be let go, effective immediately. No warning. No performance plan. And no severance. But t...

Crystal's Blog

SUBSCRIBE TO CRYSTAL'S BLOG

FROM CRYSTAL'S BRAIN STRAIGHT TO YOUR INBOX!