Crystal's Blog

Kendra was a business coach with vision boards, notebooks full of ideas, and a deep desire to scale her group coaching program. Every year she set goals. “Six figures this time,” she’d whisper to hers...

Darius operated his business with one bank account and one credit card. He ran a busy home renovation company, bringing in over $800K a year. He had clients booked out for months, solid word of mouth,...

Monica called it “charging what felt fair.” But fair usually means you're underpaid.

Monica was a wedding photographer with a beautiful portfolio and years of experience. Her work was art. Her client...

Ralph had been running his hoodie business for seven years. $425,000 in annual revenue. A solid brand. Loyal customers. And yet, his bank account never reflected how awesome his sales were.

Even afte...

Rachel was proud of her $40K launch, until she realized she had nothing to show for it.

She was a business coach with a polished brand, magnetic offers, and a loyal audience. Every launch looked like...

Derek didn’t plan for profit, he hoped for it though. He ran a digital marketing agency with a lean team and a stacked client roster. Every month, recurring revenue came in. Every month, it went right...

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, ma...

Angela thought hiring a bookkeeper was something she’d “do later, when her business got bigger.”
She ran a boutique personal branding studio and kept her invoices and expenses in a tidy Google Drive f...

Tina was living her dream - She was a successful interior designer with a wait list of high-end clients. Her work was stunning, her referrals were strong, and her revenue looked great on paper.

But s...

There’s a lie you tell yourself, “I’ve got everything in my head.”

But let’s be honest. That “head” is holding a lot. I know this because I am you and I tell myself the same lie.

You’re not just a b...

It really doesn't matter if you did hate numbers. If you want to run a successful business, burying your head in the sand like an ostrich does you more harm than good. You know this. I bet you’re even...