Entrepreneurship Behind The Scenes

Blonde woman sitting at a white round table smiling with one hand on her hip and the other arm bent with the elbow on the table and words on the screen that say"Can You Afford Year-End Bonuses"

Can You Afford Year-End Bonuses accountants accounting firm bookkeeping bookkeeping firm business mindset Oct 23, 2026

Can You Afford Year-End Bonuses? Read This Before You Write That Check

There's something really special about being able to give your employees a year-end bonus. These are the people who have shown u...

Blonde woman in olive green shirt and black pants posing with one hand on her hips and the other extended up smiling and words on the screen that say "What Is DIY Bookkeeping Really Costing Your Business"

What Is DIY Bookkeeping Really Costing Your Business accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 21, 2026

What Is DIY Bookkeeping Really Costing Your Business?

There's something incredibly vulnerable about letting another person see your finances. Those numbers represent years of hard work, your family's...

Woman wearing black long sleeve shirt and black jeans posing with her hands on her hips and smiling with words on the screen that say, "The Accounting System That Took Me From Poverty to Wealth"

The Accounting System That Took Me From Poverty to Wealth accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 19, 2026

Did you know I wrote a book? Well, two of them?

And most days I still look at them and think, "how did this become my life?" You know, those pinch me I'm dreaming moments? I have them alllllll the...

Woman in black shirt, leopard print skirt, and brown and white striped vest, smiling and posing with her hand on one hip and the other hand on her chin with words on the screen that say, "The Very Unpolished Side of Building an Accounting Business"

The Very Unpolished Side of Building an Accounting Business accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 16, 2026

Just a girl who looks calm but is having her 42nd crash out of the day.

Very professional. Very composed. Definitely not reconsidering an entire business model because of one forgotten sentence on...

Woman wearing brown pants, a black shirt, blue cardigan, and a black belt with her hands on her hips and smiling with words on the screen that say, "Before You Bash Another Bookkeeper’s Work...Your Way Isn’t the Only Right Way"

Before You Bash Another Bookkeeper’s Work...Your Way Isn’t the Only Right Way accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 14, 2026

I saw a reel a bit ago where a bookkeeper was bashing on how another bookkeeper had organized the books. That they just didn’t understand why they had put things where they had categorized things.

...

Woman wearing gray jacket and black pants, smiling and crossing her arms over her legs with words on the screen that say"I know I'm Qualified. So Why Am I Still Terrified?"

I Know I’m Qualified. So Why Am I Still Terrified? accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 12, 2026

I wish I could tell you that after 18 years of entrepreneurship, eight businesses, three exits, and years of helping business owners understand their finances, imposter syndrome eventually packs its b...

Woman in black shirt standing behind an olive green chair resting her elbow on the top of the chair and her other hand on her chin with a pensive face and words on the screen that say" The Expensive side of Being a People Pleaser"

The Expensive Side of Being a People Pleaser accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 09, 2026

If I can see a way to make someone’s life easier, it is incredibly hard for me not to help. A client asks for one little thing, I know exactly how to solve it, and saying, “Sure, I can take care of th...

Blonde woman smiling, wearing a blue cardigan, black shirt, brown pants, and black and silver belt making a heart shape with her hands and words on the screen that say, "The Reality Is You Are Not Afraid to Raise Your Prices You Are Afraid to Lose the Client"

The Reality Is You Are Not Afraid to Raise Your Prices You Are Afraid to Lose the Client accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 07, 2026

Would you agree that there is something incredibly uncomfortable about telling a client who trusts you that their price is going up?

Especially when you genuinely care about them.

You start thinking...

Blonde woman sitting on a turquoise arm chair wearing blue jeans, a black shirt and a brown stripped vest resting her elbow on the arm chair and words on the screen that say," When Embarrassment Stops You From Hiring an Accountant, Please Read This"

When Embarrassment Stops You From Hiring an Accountant, Please Read This accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 05, 2026

The most common phrases I hear from business owners:

“I’m sorry I’m so behind. Let me just catch it up, and then you can take over.”

“I’m so embarrassed. This is really personal to me.”

“I know jus...

Blonde woman wearing an olive green v-neck shirt with black pants smiling and posing with her hand horizontally under his chin with words on the screen that say, "Why A Bigger Revenue Number Doesn’t Mean a Healthier Business"

Why A Bigger Revenue Number Doesn’t Mean a Healthier Business accountants accounting firm bookkeepers bookkeeping firm business mindset Oct 02, 2026

Did you know that before we can talk about profit, growth, or how much revenue you want to make, you need to start with what it actually costs to run your business?

That starts with two things: COGS ...

Blonde woman in a black shirt smiling and standing behind a turquoise arm chair with words on the screen that say, "I Can Do It All. I Just Don’t Want to Anymore."

I Can Do It All. I Just Don’t Want to Anymore. accountants accounting firm bookkeepers bookkeeping firm business mindset Sep 30, 2026

I have spent most of my life being really good at figuring things out at the last minute.

I think a lot of entrepreneurs are like this. We’re built for chaos and procrastination. We see an opportunit...

blonde woman wearing an olive green shirt and black pants smiling and making a heart shape with her hands and words on the screen that say, "Nobody Told Me My Business Would Have Months Like This"

Nobody Told Me My Business Would Have Months Like This accounting accounting firm bookkeeping bookkeeping firm business mindset Sep 28, 2026

I used to think negative cash flow meant something was wrong. If more money went out than came in during a month, my brain immediately went, “We need to make more money.” Coming from poverty and livin...

Crystal's Blog

Can You Afford Year-End Bonuses? Read This Before You Write That Check

What Is DIY Bookkeeping Really Costing Your Business?

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