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Crystal's Blog

My thoughts on business, budgeting, life, children, and marriage!

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When You Can't Pay Rent - A Bookkeeper’s Tale bookkeeper business mindset unpopular opinion Jul 05, 2025

Ben was sitting on $20k in inventory and couldn't pay his rent.

He ran an online supplements company; protein powders, collagen blends, vitamin stacks. The formulas were solid and his audience truste...

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Beautiful Products. Broken Profit. A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jul 03, 2025

Maria made beautiful candles. Her customers raved about the scents, the packaging, the experience. Her sales were steady, and her shelves were always stocked. She charged $18 per candle, thinking she ...

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The Lie of Top-Line Success - A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jul 02, 2025

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m alwa...

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I Failed Calculus and Still Built a Multi-Million Dollar Business - A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jun 25, 2025

I didn’t just struggle with calculus. I failed it. Big, red “F,” and had to retake the class to get my degree.

It wrecked me because I thought that grade meant I wasn’t smart enough to run a business...

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How I Stopped Shrinking - A Bookkeeper's Tale bookkeeper business mindset personal life Jun 21, 2025

One random day, without a dramatic moment or a big breakthrough, I simply decided:
I was done dimming my light to make other people comfortable.

I had spent years shrinking.
Keeping my ideas to mysel...

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$2.2M in Revenue and Still Struggling - A Bookkeeper's Tale bookkeeper near me bookkeeping budgeting business mindset money Jun 08, 2025

“One more client will solve our cash flow." Bill ran a $2.2 million plumbing company with a full team, 10 employees, stocked trucks, non-stop jobs. On paper, his business looked like success.

...
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A Budget Is Your Dream In Numbers - A Bookkeeper's Tale bookkeeper bookkeeper near me budgeting business mindset unpopular opinion Jun 06, 2025

Kendra was a business coach with vision boards, notebooks full of ideas, and a deep desire to scale her group coaching program. Every year she set goals. “Six figures this time,” she’d whisper to hers...

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She Stayed Affordable And Stayed Broke - A Bookkeeper's Tale bookkeeping business mindset find a bookkeeper unpopular opinion Jun 02, 2025

Monica called it “charging what felt fair.” But fair usually means you're underpaid.

Monica was a wedding photographer with a beautiful portfolio and years of experience. Her work was art. Her client...

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The Hoodie Hustle That Nearly Broke Him - A Bookkeeper's Tale bookkeeper near me budgeting business mindset find a bookkeeper unpopular opinion May 31, 2025

Ralph had been running his hoodie business for seven years. $425,000 in annual revenue. A solid brand. Loyal customers. And yet, his bank account never reflected how awesome his sales were.

Even afte...

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Revenue is Sexy. Profit is Necessity - A Bookkeeper's Tale budgeting business mindset unpopular opinion May 29, 2025

Rachel was proud of her $40K launch, until she realized she had nothing to show for it.

She was a business coach with a polished brand, magnetic offers, and a loyal audience. Every launch looked like...

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Great Clients, Revenue, and Growth but No Profit – A Bookkeeper’s Tale bookkeeper near me bookkeeping budgeting business mindset find a bookkeeper unpopular opinion May 27, 2025

Derek didn’t plan for profit, he hoped for it though. He ran a digital marketing agency with a lean team and a stacked client roster. Every month, recurring revenue came in. Every month, it went right...

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A Tearful Breakdown in Her Car - A Bookkeeper's Tale bookkeeper bookkeeping budgeting business mindset unpopular opinion May 25, 2025

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, ma...

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