Crystal's Blog

Angela thought hiring a bookkeeper was something she’d “do later, when her business got bigger.”
She ran a boutique personal branding studio and kept her invoices and expenses in a tidy Google Drive f...

Tina was living her dream - She was a successful interior designer with a wait list of high-end clients. Her work was stunning, her referrals were strong, and her revenue looked great on paper.

But s...

There’s a lie you tell yourself, “I’ve got everything in my head.”

But let’s be honest. That “head” is holding a lot. I know this because I am you and I tell myself the same lie.

You’re not just a b...

It really doesn't matter if you did hate numbers. If you want to run a successful business, burying your head in the sand like an ostrich does you more harm than good. You know this. I bet you’re even...

Your business is your baby. You’ve poured your heart, soul, and probably a few too many late nights into building it. So handing over pieces of it, especially the parts you know how to do, feels hard....

Startups often skip quarterly tax payments, only to be hit with large bills and penalties later. Since we just wrapped up tax season, this is how to start prepping now for this years tax liability:

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It's shocking to learn that your business appears profitable but it is actually broke. How is that possible, you ask? Because profitability and cash flow are not the same. Your profit and loss report ...

Commingling personal and business finances is a common startup trap. Many business owners fund their venture using personal bank accounts, credit cards, or family loans, without opening separate accou...

Your burn rate is how much money your business spends monthly aka your expenses. This includes cost of goods sold, expenses, owner pay, loans, etc. It is ok to have a high burn rate if you plan for it...

Any time a business owner tells me what their top line number is, I want to know what their bottom line is. If all you are focusing on is hitting a million in revenue, yet are so far in debt and are n...

Most business owners ask: “How much do I want as a top line?” The better question is: “How much do I want to profit?” 

Traditional financial thinking for business owners is this equation: Income - Ex...

For any startup business owner, the most important financial truth is this: cash flow only flows when you have cash. Your business can be profitable on paper and still go under if it runs out of cash ...