Crystal's Blog

In my work with entrepreneurs over the years, one distinction consistently separates the wildly successful from those who stay stuck: struggling business owners spend time to save money, while success...

You know how your stomach tightens and you cringe when you see a $10,000 price tag, but somehow when you see a $884 per month price tag, you feel noticeably calmer and that price feels doable? Your cl...

Selling features and benefits is one of the fastest ways to turn your prospects into price shoppers. When you lead with technical language, credentials, or line-item breakdowns of what is included in ...

When most people hear the term “subscription model,” they immediately think about automated payments and predictable revenue. While those elements are certainly part of the structure (and are amazing ...

This KPI focuses on the specific number of clients you need to achieve your bite size income goals for each revenue generator.

At this point, you already know your total income goal from the EPI Form...

How do you take a big sales goal and turn it into bite-size targets while also diversifying your income? That is exactly what this financial KPI does for you. It calculates the dollar amount each reve...

Finding the average price point for each revenue generator is often harder than it seems. Most business owners get stuck on the outliers. You may have a few high-paying clients or a few lower-priced j...

Diversifying your revenue generators is what keeps your business in business.

We have already talked about how important it is not to put all of your eggs in one basket when it comes to the services ...

It might surprise you that one of the most difficult things to do in business is to narrow your focus. Many business owners believe that saying yes to more services or products will help them grow. In...

Income goals are the most fun part of being a business owner. I often hear, “I want to do 7 figures.” I am going to do $6 million in revenue.” or “I want 20% growth from last year.” But what does that...

Profit is not greedy. We’ve just been brainwashed to believe that. But, as a business owner, profit is what allows you to pay your team well, offer benefits, invest in better systems, and serve your c...