“Procrastination makes easy things hard and hard things harder.” Mason Cooley said it perfectly, and bookkeeping is one of the clearest places where this shows up in business ownership. Procrastinatio...
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If someone is hired at $50,000 per year, many owners immediately begin calculating whether the business can support an additional $50,000 in payroll. Unfortunately, payroll is only one piece of the...
“82% of businesses fail due to cash flow problems,” according to Jessie Hagen of U.S. Bank, cited by SCORE, Counselors to America’s Small Business. The American Psychological Association reports that ...
There is a completely different kind of confidence that comes from truly knowing your numbers instead of guessing, hoping, or trying to feel your way through decisions. When your books are clean and u...
“It’s a gazillion times easier to convert a paying customer into an event attendee than it is to convince a nonpaying customer to come to an event.” John Warrillow (from The Automatic Customer). While...
Strong businesses are built on more than contracts and deliverables. They are built on relationships. Like any meaningful relationship, what keeps it alive is not predictability alone, but moments of ...
We are living in the era of recurring charges. Software, streaming, memberships, coaching, deliveries, tools. Everything is a subscription. And your clients feel it.
When someone is experiencing subs...
Most business owners believe the sale is the hard part. In reality, the hardest phase of a recurring revenue relationship begins immediately after the contract is signed and the first payment is made....
Some estimates suggest that as many as 50 percent of businesses fail within the first five years. Depending on your industry, that number can climb even higher. Even if we take the most optimistic int...
In my work with entrepreneurs over the years, one distinction consistently separates the wildly successful from those who stay stuck: struggling business owners spend time to save money, while success...
You know how your stomach tightens and you cringe when you see a $10,000 price tag, but somehow when you see a $884 per month price tag, you feel noticeably calmer and that price feels doable? Your cl...
Selling features and benefits is one of the fastest ways to turn your prospects into price shoppers. When you lead with technical language, credentials, or line-item breakdowns of what is included in ...
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