Crystal's Blog

When business owners think about raising their prices, they often panic.
“What if I lose my best clients?”
“What if no one buys anymore?”
“What if I price myself out of the market?”

But here’s the tru...

Let’s talk about something no one warns you about when you start a business: the emotional weight of setting your prices.

Most people think pricing is just looking at what your competitor is doing an...

Raising your prices doesn’t have to be a shot in the dark or a gut decision that keeps you up at night. In fact, when your bookkeeping is accurate and up to date, your reports become a guide and keep ...

Let’s talk about one of the hardest parts of being a business owner: communicating that you are raising your prices. 🥴

Here are the 5 best communication practices I shared on my Path to Profit coachi...

Monica called it “charging what felt fair.” But fair usually means you're underpaid.

Monica was a wedding photographer with a beautiful portfolio and years of experience. Her work was art. Her client...

Derek didn’t plan for profit, he hoped for it though. He ran a digital marketing agency with a lean team and a stacked client roster. Every month, recurring revenue came in. Every month, it went right...

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, ma...

Angela thought hiring a bookkeeper was something she’d “do later, when her business got bigger.”
She ran a boutique personal branding studio and kept her invoices and expenses in a tidy Google Drive f...

Tina was living her dream - She was a successful interior designer with a wait list of high-end clients. Her work was stunning, her referrals were strong, and her revenue looked great on paper.

But s...