A Tearful Breakdown in Her Car - A Bookkeeper's Tale

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, managing orders, and squeezing in late-night grocery runs.

But the stress never left because she worried if she had enough to cover payroll. She avoided opening her bank account because it was better to pretend everything was fine. When things got tight, she ran a promo or offered bulk discounts, without checking the actual cost breakdown. Her logic was that it was better to have sales, even discounted sales, than make no sales.

Then it happened: a charge back, a missed supplier invoice, and an overdraft fee all in the same week.

Sasha broke down in her car outside the kitchen. Because she realized something: She was so overwhelmed and things were not fun anymore. She was tired of feeling so alone and emotional with every decision she made. It was exhausting to know that she didn't really know what she was doing.

Here's the hard truth: If your budget only lives in your head, you're already broke. If you're discounting just to make sales, you're already broke.

She joined Path to Profit and got to hang out with other business owners. She realized that she wasn't alone in what she was going through. After about 6 months, she finally stopped carrying her business budget in her brain.

If your budget only lives in your head, no wonder it feels heavy. When you put it on paper, and walk through it with support, it stops feeling like a secret you have to carry alone.

Lub you,
Crystal 🦄