Crystal's Blog

Ben was sitting on $20k in inventory and couldn't pay his rent.

He ran an online supplements company; protein powders, collagen blends, vitamin stacks. The formulas were solid and his audience truste...

Maria made beautiful candles. Her customers raved about the scents, the packaging, the experience. Her sales were steady, and her shelves were always stocked. She charged $18 per candle, thinking she ...

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m alwa...

I didn’t just struggle with calculus. I failed it. Big, red “F,” and had to retake the class to get my degree.

It wrecked me because I thought that grade meant I wasn’t smart enough to run a business...

Melissa hired a CPA and thought her financials were covered. She was running a busy e-commerce skincare brand, doing close to $500K in annual sales. Her accountant handled her taxes, sent her a neat l...

Kendra was a business coach with vision boards, notebooks full of ideas, and a deep desire to scale her group coaching program. Every year she set goals. “Six figures this time,” she’d whisper to hers...

Monica called it “charging what felt fair.” But fair usually means you're underpaid.

Monica was a wedding photographer with a beautiful portfolio and years of experience. Her work was art. Her client...

Ralph had been running his hoodie business for seven years. $425,000 in annual revenue. A solid brand. Loyal customers. And yet, his bank account never reflected how awesome his sales were.

Even afte...

Rachel was proud of her $40K launch, until she realized she had nothing to show for it.

She was a business coach with a polished brand, magnetic offers, and a loyal audience. Every launch looked like...

Derek didn’t plan for profit, he hoped for it though. He ran a digital marketing agency with a lean team and a stacked client roster. Every month, recurring revenue came in. Every month, it went right...

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, ma...

Tina was living her dream - She was a successful interior designer with a wait list of high-end clients. Her work was stunning, her referrals were strong, and her revenue looked great on paper.

But s...