Revenue is Sexy. Profit is Necessity - A Bookkeeper's Tale

Rachel was proud of her $40K launch, until she realized she had nothing to show for it.

She was a business coach with a polished brand, magnetic offers, and a loyal audience. Every launch looked like a win on paper. The DMs flooded in. Clients signed fast. Stripe looked healthy.

But 30 days after her “best launch ever,” she sat down to pay herself and there was barely enough left for groceries.

Ad spend. Copywriter. VA hours. Sales bonuses. Payment processor fees. Affiliate payouts.

By the time it all cleared, she had cleared…$1,200.

Rachel wasn’t bad at making money.
She was bad at keeping it.

She came to a Path to Profit call, defeated and embarrassed. “I feel like a fraud,” she said. “Everyone thinks I’m killing it.”

But she wasn’t.

Lesson:
Revenue is sexy.
Profit is necessity.

We sat down and created a STOP-based launch plan, one that accounted for taxes, team, and her own paycheck before anything else. We used real numbers to map her income goals, and this time she launched knowing what she needed to earn WITH profit, not just a "feel good" number.

Her next launch? $38K
And she paid herself $12,000!!!!
Quietly. Confidently. Without scrambling.

If you’re chasing revenue but still broke after every big month, the numbers aren’t lying to you. They are telling you a story though.

The STOP Method Monthly Workbook helps you break down your income, add in your profit, and run your numbers like the CEO you are.
Grab the workbook and finally make profit part of your plan:

https://www.crystalnoell.com/workbooks

Lub you,
Crystal 🦄