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Crystal's Blog

My thoughts on business, budgeting, life, children, and marriage!

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Top Line Versus Profit - A Bookkeepers POV budgeting business mindset finding a bookkeeper unpopular opinion Apr 25, 2025

Most business owners ask: “How much do I want as a top line?” The better question is: “How much do I want to profit?” 

Traditional financial thinking for business owners is this equation: Income - Ex...

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Cash Flow Only Flows When You Have Cash - A Bookkeepers POV budgeting business mindset finding a bookkeeper Apr 23, 2025

For any startup business owner, the most important financial truth is this: cash flow only flows when you have cash. Your business can be profitable on paper and still go under if it runs out of cash ...

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Negative Cash Flow: Normal yet Sucky business mindset finding a bookkeeper unpopular opinion Mar 10, 2025

 

Negative cash flow is normal. Not planning for it will sink your business.

Sometimes, it is seasonal.

Sometimes, it is unforeseen.

Sometimes, you know it will happen.

Sometimes, a prior emp...

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What Do Your Services Cost? business mindset finding a bookkeeper unpopular opinion Dec 17, 2024

This is what you go to websites for. This is the first question you ask after a presentation. So why are you hiding it from your potential clients/customers?

Why are you making them do a "free discov...

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The Top Five QuickBooks Online Bookkeepers Of San Diego County business mindset finding a bookkeeper Nov 20, 2024

You’re here because you are looking for the best bookkeeper for your business and are ready to stop doing it yourself. It can hard to know who to trust when it comes to the inner working...

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