Crystal's Blog

There’s a lie you tell yourself, “I’ve got everything in my head.”

But let’s be honest. That “head” is holding a lot. I know this because I am you and I tell myself the same lie.

You’re not just a b...

Your business is your baby. You’ve poured your heart, soul, and probably a few too many late nights into building it. So handing over pieces of it, especially the parts you know how to do, feels hard....

Startups often skip quarterly tax payments, only to be hit with large bills and penalties later. Since we just wrapped up tax season, this is how to start prepping now for this years tax liability:

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Your burn rate is how much money your business spends monthly aka your expenses. This includes cost of goods sold, expenses, owner pay, loans, etc. It is ok to have a high burn rate if you plan for it...

Most business owners ask: “How much do I want as a top line?” The better question is: “How much do I want to profit?” 

Traditional financial thinking for business owners is this equation: Income - Ex...

For any startup business owner, the most important financial truth is this: cash flow only flows when you have cash. Your business can be profitable on paper and still go under if it runs out of cash ...

Sometimes, it is seasonal.

Sometimes, it is unforeseen.

Sometimes, you know it will happen.

Sometimes, a prior emp...

This is what you go to websites for. This is the first question you ask after a presentation. So why are you hiding it from your potential clients/customers?

Why are you making them do a "free discov...