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Crystal Noell

Crystal Noell, Author of The STOP Method™

 

Crystal has 16 years of entrepreneurial experience. She’s owned 8 businesses, both product and service based. She’s operated 5 to 8 figure revenues, and effectively lead teams of 60+ employees.

Overcoming a challenging childhood in the foster care system, she became a Valedictorian of her high school and earned a degree in Business Administration with a focus on Accounting and Human Resources.

Crystal understands the challenges of budgeting, generating profit, and maintaining positivity as a business owner. When the world is crashing down around you, both figuratively and literally, it is the best feeling to know that you are not alone in what you are going through.

Crystal’s hobbies include reading (usually 2 books a week), date days with The Hubs, homeschooling Littlest Duck, watching her children in soccer and barrel racing, and watching Guardians of the Galaxy on repeat.

Enneagram: 4w5
Myers Briggs: ISFP
5 Voices: Nurturer/Creative
Human Design: Projector 5/1 profile

Crystal Noell

 

Crystal Noell, Author of The STOP Method™

With 16 years of entrepreneurial experience and a history of running multi-million-dollar businesses, Crystal understands what it takes to thrive, including the profits and teams necessary for success.

Having been in the foster care system until the age of 8, Crystal transformed from a foster child with a vocabulary of just 20 words at age 4 to becoming the Valedictorian of her high school. She later earned a degree in Business Administration, specializing in Accounting and Human Resources.

Crystal is all too familiar with overcoming obstacles and fighting tirelessly for success. There are days when simply putting one foot in front of the other is a challenge. Being a business owner can be both a source of sanity and a whirlwind of chaos, while also allowing for limitless creativity.

She understands the loneliness that often accompanies owning a business from the budgeting, figuring out how to generate a profit, managing payroll, leading a team, and maintaining positivity amidst turmoil and adversity.

As an eight-time business owner—five in product-based ventures and three in service-based—Crystal has created and managed over 100,000 budgets. She has operated multi-million dollar businesses with teams exceeding 60 members, and she has also experienced the challenges of two businesses that ultimately failed.

Currently, she works 15 hours a week, operating 4 businesses, homeschooling her littlest duck, and watches Guardians of the Galaxy on repeat.

Enneagram: 4w5

Myers Briggs: ISFP

5 Voices: Nurturer/Creative

Human Design: Projector 5/1 profile

Dan Cruz, bookkeeper of My CFO

Dan Cruz

Dan Cruz has been fortunate to be a part of My CFO team for nearly two years. He is deeply passionate about helping others and forming meaningful connections with people.
 
What he enjoys most about his role as your bookkeeper is the chance to get to know you and understand your specific business requirements. Dan looks forward to phone calls, texts, and meetings where he can explore your financials and ensure they are clear, all while having fun learning about you and your life.
 
In his personal time, Dan treasures moments spent with his three daughters, particularly during school commutes, and loves watching their favorite sing-along movies together. Recently, he has had the opportunity to travel across the country, leading worship at various events.
 
Dan is always eager to learn, grow, and build connections with others, whether in his professional or personal life. If there is anything he can assist with, he is always ready and willing to help!
Dena Whetten, Executive Assistant for My CFO

Dena Whetten

Dena’s journey with Crystal began like many modern-day relationships: on Instagram. What started as a casual exchange of memes and motivational quotes quickly evolved into something much more important: Dena joined the My CFO team as the official protector of Crystal’s brain.
 
As Crystal's Executive Assistant, you will meet her before you meet Crystal! From scheduling, to the website, to manychat automation, you will see Dena's hand in everything, making sure the details are taken care of and things are running like a well-oiled machine.
 
As a mother of three and the wife of a rancher, a degree in psychology with an emphasis in organizational behavior from BYU-Hawaii, she loves understanding how people and their chaotic lives work, and then finding a way to support them.
 
In her free time, Dena loves to bake delicious meals for her family, watch Hallmark movies, and take care of her many farm animals. 

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