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Dena Whetten, Executive Assistant for My CFO

Crystal - Owner

Crystal knows what it means to fight tooth and nail for your dreams. From a 4-year-old with a 20-word vocabulary in foster care to valedictorian, college grad, and now self-made multimillionaire, her journey is anything but ordinary.

Over the past 17 years, she’s launched 8 businesses (sold 2, closed 2, still running 4), published a book, and created powerful frameworks like the STOP Methodā„¢ and EPI Formula that help business owners take control of their finances.

Crystal is a Certified QuickBooks ProAdvisorĀ®, trained in EOSĀ® and GiANTĀ® leadership, and fiercely passionate about helping entrepreneurs feel confident in their numbers.

She is doing her best to break out of the matrix with 20-hour workweeks, date days with The Hubs, Guardians of the Galaxy marathons, and showing up for her 4 ducks (children).

Enneagram: 4w5
Myers Briggs: ISFP
5 Voices: Nurturer/Creative
Human Design: Projector 5/1Ā 

Dan Cruz, bookkeeper of My CFO

Tanya - Bookkeeper

Tanya brings over eleven years of accounting experience to the My CFO team. She understands the importance of accurate and timely bookkeeping and works hard to ensure that your needs are being met.Ā 
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A fun fact about Tanya is that she was given the gift of life, a kidney transplant. Waiting for a match, finding a match, and recovering from the transplant has given Tanya an appreciation for life and health.Ā 
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In her free time,Ā TanyaĀ enjoys spending time with her husband of twenty years and two boys, ages sixteen and twelve.Ā  She loves reading, volunteering with her church, and decorating cookies.Ā  Like Crystal and Dena, she lives on a lot of land, loves all her farm animals, and enjoys the slower pace of country living.
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Dena Whetten, Executive Assistant for My CFO

Dena - Bookkeeper

Dena loves checklists and order, which make her a powerhouse when it comes to bookkeeping. With her QuickBooks ProAdvisor certification,Ā  she is constantly leveling up her knowledge and staying up to date on best bookkeeping practices.
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Dena is a mother of three and the wife of a rancher. With her degree in psychology with an emphasis in organizational behavior, she loves understanding how people and their chaotic lives work, and then finding a way to support them.
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In her free time, Dena loves to bake delicious meals for her family, watch Hallmark movies, and take care of her many farm animals.Ā 

A Bookkeeper's Tale
Crystal's Blog

$2.2M in Revenue and Still Struggling - A Bookkeeper's Tale

Jun 08, 2025

A Budget Is Your Dream In Numbers - A Bookkeeper's Tale

Jun 06, 2025