The Lie of Top-Line Success - A Bookkeeper's Tale

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m always behind.”
“My credit card stays maxed out.”
“And my bank account is always empty after I pay on my bills."

As a bookkeeper, this is where so many business owners quietly live. I see it daily, where they are in the space between an impressive top-line revenue and a bank balance that never reflects it.

You chase six figures...seven figures...
That means you’ve “made it.”

But what they don’t tell you (but you learn on your own) is this:

That $200K in revenue?
It barely pays the bills because of the sales formula you are using.

You pay for software.
You pay your team.
You cover taxes, subscriptions, courses you haven’t watched, and that employee you invested in yet didn't work out.

You cover mistakes.
Refunds.
Marketing that didn’t work.
Shipping that cost more than planned.

You pay in time.
In decision fatigue.
In trying to figure out if you can even pay yourself.

Top-line revenue is loud. You hear and see everyone talking about "their best revenue month ever" buttttt do you ever hear them talk about their cash flow??? 

No. I'll answer that for you, just in case you don't want to answer. No you don't. Because if they shared that, you wouldn't be following them for advice.

The gap between what you make and what you keep is where burnout lives.
It’s where too many brilliant entrepreneurs give up because they don’t know where their money is going or how to fix it.

I created the STOP Method™ and the EPI™ Formula because I lived in that gap.
I know what it’s like to post six-figure wins while staring at your bank app, wondering how you’re going to cover payroll.

Revenue is not reality.
Cash flow is.

📊 Grab the STOP Method™ Budgeting Books - these are the exact tools I use for my business (and hundreds of other business owners) who want to build cash reserves with their cash flow.

Lub you,
Crystal 🦄