“It’s a gazillion times easier to convert a paying customer into an event attendee than it is to convince a nonpaying customer to come to an event.” John Warrillow (from The Automatic Customer). While...
Strong businesses are built on more than contracts and deliverables. They are built on relationships. Like any meaningful relationship, what keeps it alive is not predictability alone, but moments of ...
We are living in the era of recurring charges. Software, streaming, memberships, coaching, deliveries, tools. Everything is a subscription. And your clients feel it.
When someone is experiencing subs...
Most business owners believe the sale is the hard part. In reality, the hardest phase of a recurring revenue relationship begins immediately after the contract is signed and the first payment is made....
Some estimates suggest that as many as 50 percent of businesses fail within the first five years. Depending on your industry, that number can climb even higher. Even if we take the most optimistic int...
In my work with entrepreneurs over the years, one distinction consistently separates the wildly successful from those who stay stuck: struggling business owners spend time to save money, while success...
You know how your stomach tightens and you cringe when you see a $10,000 price tag, but somehow when you see a $884 per month price tag, you feel noticeably calmer and that price feels doable? Your cl...
Selling features and benefits is one of the fastest ways to turn your prospects into price shoppers. When you lead with technical language, credentials, or line-item breakdowns of what is included in ...
When most people hear the term “subscription model,” they immediately think about automated payments and predictable revenue. While those elements are certainly part of the structure (and are amazing ...
At this stage, your KPIs are now showing you how your business is performing in real time.
You have used the EPI Formula to calculate your income goal.
You have broken that goal down into revenue ge...
This KPI focuses on the specific number of clients you need to achieve your bite size income goals for each revenue generator.
At this point, you already know your total income goal from the EPI Form...
How do you take a big sales goal and turn it into bite-size targets while also diversifying your income? That is exactly what this financial KPI does for you. It calculates the dollar amount each reve...
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