Crystal's Blog

When business owners think about raising their prices, they often panic.
“What if I lose my best clients?”
“What if no one buys anymore?”
“What if I price myself out of the market?”

But here’s the tru...

Let’s talk about something no one warns you about when you start a business: the emotional weight of setting your prices.

Most people think pricing is just looking at what your competitor is doing an...

Raising your prices doesn’t have to be a shot in the dark or a gut decision that keeps you up at night. In fact, when your bookkeeping is accurate and up to date, your reports become a guide and keep ...

Let’s talk about one of the hardest parts of being a business owner: communicating that you are raising your prices. 🥴

Here are the 5 best communication practices I shared on my Path to Profit coachi...

Ben was sitting on $20k in inventory and couldn't pay his rent.

He ran an online supplements company; protein powders, collagen blends, vitamin stacks. The formulas were solid and his audience truste...

Maria made beautiful candles. Her customers raved about the scents, the packaging, the experience. Her sales were steady, and her shelves were always stocked. She charged $18 per candle, thinking she ...

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m alwa...

Edward runs a small printing shop. Custom orders, quick turnarounds, solid craftsmanship. He’s been in business just over a year and hustles hard to keep clients happy. When we first met, he told me, ...

Shiela was working 16-hour days and felt like her world was falling apart.

While her business was growing and her clients were happy about her always being available, her house felt like a war zone. ...

Logan thought everything was going fine, until we found a $17,000 mistake.

He owned a small but growing video production company. He didn’t have a bookkeeper. He had spreadsheets. A Stripe account. A...

I didn’t just struggle with calculus. I failed it. Big, red “F,” and had to retake the class to get my degree.

It wrecked me because I thought that grade meant I wasn’t smart enough to run a business...

Melissa hired a CPA and thought her financials were covered. She was running a busy e-commerce skincare brand, doing close to $500K in annual sales. Her accountant handled her taxes, sent her a neat l...