Crystal's Blog

Ralph had been running his hoodie business for seven years. $425,000 in annual revenue. A solid brand. Loyal customers. And yet, his bank account never reflected how awesome his sales were.

Even afte...

Rachel was proud of her $40K launch, until she realized she had nothing to show for it.

She was a business coach with a polished brand, magnetic offers, and a loyal audience. Every launch looked like...

Derek didn’t plan for profit, he hoped for it though. He ran a digital marketing agency with a lean team and a stacked client roster. Every month, recurring revenue came in. Every month, it went right...

Sasha ran a growing meal prep business. Every week she mentally tallied her expenses: food costs, packaging, team wages. She didn’t have time to track it all in a spreadsheet. She was busy cooking, ma...

Tina was living her dream - She was a successful interior designer with a wait list of high-end clients. Her work was stunning, her referrals were strong, and her revenue looked great on paper.

But s...

It's shocking to learn that your business appears profitable but it is actually broke. How is that possible, you ask? Because profitability and cash flow are not the same. Your profit and loss report ...

Commingling personal and business finances is a common startup trap. Many business owners fund their venture using personal bank accounts, credit cards, or family loans, without opening separate accou...

Any time a business owner tells me what their top line number is, I want to know what their bottom line is. If all you are focusing on is hitting a million in revenue, yet are so far in debt and are n...

Most business owners ask: “How much do I want as a top line?” The better question is: “How much do I want to profit?” 

Traditional financial thinking for business owners is this equation: Income - Ex...

Keeping 3 to 6 months reserves in a bank account feels like torture, right? You want this money working for you - not just sitting there, accruing .0001% interest.

When you can barely breathe because you don’t know how you are going to make payroll or pay rent, do this first. You’re going to think I’m bananas, yet this has scientific proof.

We use our 80 hour work weeks as a glowing badge of honor. We talk about our sleepless nights, our empty bank accounts, and our lack of vacations. Why??? Somewhere, either by role models or mentors, w...