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Crystal's Blog

My thoughts on business, budgeting, life, children, and marriage!

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Not Just About Revenue: How To Create The Heart-Centered Subscription Model accountants accounting firm bookkeeper bookkeeping firm business mindset Jun 05, 2026

When most people hear the term “subscription model,” they immediately think about automated payments and predictable revenue. While those elements are certainly part of the structure (and are amazing ...

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How Many Clients Do You Actually Need KPI #9: Number of Clients Needed for Each Revenue Generator accountants accounting accounting firm bookkeeper bookkeeping bookkeeping firm business mindset Jun 01, 2026

This KPI focuses on the specific number of clients you need to achieve your bite size income goals for each revenue generator.

At this point, you already know your total income goal from the EPI Form...

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Every Service and Offer Needs Its Own Financial Goal KPI #8: Calculating The Dollar Amount for Each Revenue Generator accountants accounting accounting firm bookkeeper bookkeeping bookkeeping firm business mindset May 29, 2026

How do you take a big sales goal and turn it into bite-size targets while also diversifying your income? That is exactly what this financial KPI does for you. It calculates the dollar amount each reve...

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Why Your Pricing Feels Off (and How to Fix It) KPI #7: Average Price Point for Each Revenue Generator accountants accounting accounting firm bookkeeper bookkeeping bookkeeping firm business mindset May 27, 2026

Finding the average price point for each revenue generator is often harder than it seems. Most business owners get stuck on the outliers. You may have a few high-paying clients or a few lower-priced j...

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The Risk of Relying on One Income Stream KPI #6 – Revenue Generator Diversification Percentages accountants accounting accounting firm bookkeeper bookkeeping bookkeeping firm business mindset May 25, 2026

Diversifying your revenue generators is what keeps your business in business.

We have already talked about how important it is not to put all of your eggs in one basket when it comes to the services ...

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Setting Your Top Line Revenue Goal KPI #4: Income accounting accounting firm bookkeeper bookkeeping bookkeeping firm business mindset May 20, 2026

Income goals are the most fun part of being a business owner. I often hear, “I want to do 7 figures.” I am going to do $6 million in revenue.” or “I want 20% growth from last year.” But what does that...

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You Hit Your Goals But Still Feel Lost bookkeeper bookkeeping business mindset May 01, 2026

There is something strangely disorienting about hitting a revenue goal you once dreamed about. You hit that incredible top line number. You tell your friends. You celebrate for a moment. And then, ins...

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When You Can't Pay Rent - A Bookkeeper’s Tale bookkeeper business mindset unpopular opinion Jul 05, 2025

Ben was sitting on $20k in inventory and couldn't pay his rent.

He ran an online supplements company; protein powders, collagen blends, vitamin stacks. The formulas were solid and his audience truste...

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Beautiful Products. Broken Profit. A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jul 03, 2025

Maria made beautiful candles. Her customers raved about the scents, the packaging, the experience. Her sales were steady, and her shelves were always stocked. She charged $18 per candle, thinking she ...

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The Lie of Top-Line Success - A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jul 02, 2025

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m alwa...

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I Failed Calculus and Still Built a Multi-Million Dollar Business - A Bookkeeper's Tale bookkeeper business mindset unpopular opinion Jun 25, 2025

I didn’t just struggle with calculus. I failed it. Big, red “F,” and had to retake the class to get my degree.

It wrecked me because I thought that grade meant I wasn’t smart enough to run a business...

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How I Stopped Shrinking - A Bookkeeper's Tale bookkeeper business mindset personal life Jun 21, 2025

One random day, without a dramatic moment or a big breakthrough, I simply decided:
I was done dimming my light to make other people comfortable.

I had spent years shrinking.
Keeping my ideas to mysel...

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