I used to think negative cash flow meant something was wrong. If more money went out than came in during a month, my brain immediately went, “We need to make more money.” Coming from poverty and livin...
13 years ago, I suffered a traumatic brain injury that completely altered my life. During a soccer game, I took a ball to the head so hard that I had to be resuscitated three times. For the next six m...
18 years ago, I was laid off with no notice. At lunch time, I was called into HR and told that I was going to be let go, effective immediately. No warning. No performance plan. And no severance. But t...
Five years ago, my dad was in the ICU. During that time, a client “fired” me, having absolutely no idea what I was going through. An employee negotiated her 401k benefits package, also completely in t...
Financial leadership is one of the most misunderstood responsibilities of being a CEO. Many business owners assume it means being good at math, loving spreadsheets, or watching every dollar like a haw...
Paying yourself as an owner is one of the most emotionally charged parts of owning a business. For some reason, we have an easier time writing a payroll check to an employee, approving a software subs...
Starting a bookkeeping business does not require a massive investment (I invested $9k into My CFO and paid my loan back in full within a year), a full team (I hired employees within months of launchin...
There is this idea floating around that starting an accounting firm requires everything to be perfectly in place before you begin. The right systems. The perfect niche. A polished brand. A full suite ...
Cash flow is emotional, not just financial. We often talk about cash flow like it’s purely a math problem, but it’s deeply human. It affects how safe you feel, how supported you feel, and how much cap...
Delegating your bookkeeping is not just a financial decision. Bookkeeping is not just about data. It is much more emotional… It asks you to share and let go of very personal information. Sometimes you...
Money shame is heavy. It is heavier than most people ever think or say out loud. Nearly 82% of small businesses fail because of cash flow problems. Money is also one of the leading causes of divorce, ...
The biggest mistake business owners make is waiting to see what they owe for taxes instead of preparing for what they already know is coming. Taxes are not a surprise expense. They are a guaranteed on...
Straight from Crystal's brain to your inbox!
We'll never spam you or sell your contact info.