Crystal's Blog

Diversifying your revenue generators is what keeps your business in business.

We have already talked about how important it is not to put all of your eggs in one basket when it comes to the services ...

Income goals are the most fun part of being a business owner. I often hear, “I want to do 7 figures.” I am going to do $6 million in revenue.” or “I want 20% growth from last year.” But what does that...

There is something strangely disorienting about hitting a revenue goal you once dreamed about. You hit that incredible top line number. You tell your friends. You celebrate for a moment. And then, ins...

Ben was sitting on $20k in inventory and couldn't pay his rent.

He ran an online supplements company; protein powders, collagen blends, vitamin stacks. The formulas were solid and his audience truste...

Maria made beautiful candles. Her customers raved about the scents, the packaging, the experience. Her sales were steady, and her shelves were always stocked. She charged $18 per candle, thinking she ...

“I made over $200,000 last year.” Laura said this to me with a smile that didn’t reach her eyes. Then she looked at the floor.

“But… I still can’t figure out how to pay myself consistently.”
“I’m alwa...

I didn’t just struggle with calculus. I failed it. Big, red “F,” and had to retake the class to get my degree.

It wrecked me because I thought that grade meant I wasn’t smart enough to run a business...

One random day, without a dramatic moment or a big breakthrough, I simply decided:
I was done dimming my light to make other people comfortable.

I had spent years shrinking.
Keeping my ideas to mysel...

Kendra was a business coach with vision boards, notebooks full of ideas, and a deep desire to scale her group coaching program. Every year she set goals. “Six figures this time,” she’d whisper to hers...

Monica called it “charging what felt fair.” But fair usually means you're underpaid.

Monica was a wedding photographer with a beautiful portfolio and years of experience. Her work was art. Her client...

Ralph had been running his hoodie business for seven years. $425,000 in annual revenue. A solid brand. Loyal customers. And yet, his bank account never reflected how awesome his sales were.

Even afte...