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Stop Focusing So Much on the Top Line of Your Business - A Bookkeepers POV

business mindset unpopular opinion Apr 28, 2025
A Bookkeepers POV blog

Any time a business owner tells me what their top line number is, I want to know what their bottom line is. If all you are focusing on is hitting a million in revenue, yet are so far in debt and are not paying yourself, you are focusing on the wrong thing.

Stop focusing on the top line. Focus on these metrics instead:

  • Are you profitable?
  • Are all your loans paid off?
  • Are you taking out loans to make payroll?
  • Are you paying yourself a competitive wage?
  • Are all of your employees being paid a competitive wage?
  • Are you offering profit sharing or other employee benefits? 
  • What is your work/life balance?
  • Are you going on vacations?
  • Are you actually letting your team do the work?
  • Are you attending conferences and learning how to be a better leader vs working in the business?

I know - it is so fun to say your top line. Celebrate it! Yet, focus on the meat and potatoes of your business instead.

Want help learning how to switch your mindset? Come join my weekly “office hours” where I share best budgeting practices for business owners: PATH TO PROFIT

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