The Very Unpolished Side of Building an Accounting Business

Just a girl who looks calm but is having her 42nd crash out of the day.

Very professional. Very composed. Definitely not reconsidering an entire business model because of one forgotten sentence on an email campaign!!! Or the subject line. OMGosshhh.

Building the CFO Advisory Institute has reminded me how vulnerable it is to create something new, even after 18 years of entrepreneurship.

I know the frameworks. I’ve used them in my own businesses and with clients for years. 

I know how powerful it can be when an accounting professional moves beyond simply reporting numbers and starts helping a business owner understand what those numbers mean for their next decision.

What I don't know? Is building something for other accounting professionals. These are my peers. People who already know accounting. People with their own experience, ideas, strengths, and ways of serving their clients. 

So yes, I look very calm in this photo. But I am absolute chaos under that expression right now!! Because I am reminded how little I know about anything besides budgeting when it comes to the details of launching a new product…I am so thankful for our website company for building out the landing page - brilliant and looks so good: click here to take a look

Plus all the emails, the calendar reverse engineered from January 1 to now. But when you are called, nothing makes sense, you just believe and make the leap. Right?!

Feeling chaotic but looking chic,

Crys

Ps My CFO Advisory Institute is launching January 1, 2027 - mentorship for accounting professionals who want to grow their CFO services - GET THE INFO HERE