“One more client will solve our cash flow." Bill ran a $2.2 million plumbing company with a full team, 10 employees, stocked trucks, non-stop jobs. On paper, his business looked like success. But behind the scenes, the numbers were a mess.
He didn’t know how much cash was coming in week to week. He had no real sales pipeline. HIs staff was still working when there weren't jobs. Pricing was based on gut instinct and what he thought the customer could afford, not the true cost of the job. And half the time, he was underbidding just to win the work, not realizing how much that was negatively impacting his company. So while he was at 2.2 million in revenue, each payroll, he found himself borrowing from his cash reserves.
The money was coming in, but the profit was nowhere to be found. The truth? Bill didn’t need one more client. He needed clarity. Chasing “just one more job” became a way to avoid the real issue: his pricing was based on gut feelings, not data. Each quote was different. There were no margins, no consistency and definitely no financial leadership for his team to replicate.
Late one night, after another underbid job barely broke even, Bill found himself Googling accounting methods. That’s when he came across my book, The STOP Method™. He read it in one sitting. By the end of the next day, he’d applied the EPI™ formula (Expenses + Profit = Income) and finally saw it: he didn’t have a sales problem. He had a pricing problem. With real numbers in front of him, he was able to standardize his pricing, clarify his profit margins, and build out a job pipeline that carried him months ahead instead of week to week.
Still thinking “just one more client will fix my cash flow”? This is your sign: it won’t. It is time to fix the root issue, not slap on another band-aid. My book is a great place to start.
Lub you,
Crystal 🦄
